Tangled Greens cultivates two species of brown kelp, both of which contain essential nutrients and minerals to maintain a healthy diet for both humans and plants. We aimed to craft an identity that felt both authentic and fun. To achieve this, we designed a series of vibrant rope and seaweed illustrations that, paired with a simple and modern identity, strike a balance between the complexity of seaweed and the down-to-earth essence of the Scottish brand. The warm colour palette draws inspiration from the shimmering hues found beneath the ocean's surface.